Brand Specialist - HOKBEN (Ciracas, Jakarta)

Join HOKBEN, a leading name in Indonesia’s fast-food industry, as a Brand Specialist in Ciracas, Jakarta! This is your chance to shape the brand’s identity, drive customer engagement, and elevate marketing strategies in a dynamic and growing company.

In this role, you'll work closely with the marketing team to develop and implement creative campaigns that resonate with our diverse customer base. You'll leverage data analytics tools like Google Analytics and social media platforms such as Instagram and Facebook to monitor performance and refine strategies.

HOKBEN is not just about serving food; it's about creating memorable experiences. As a Brand Specialist, you'll be at the forefront of this mission, ensuring our brand remains vibrant, relevant, and loved by our customers across Jakarta.

📋 Tanggung Jawab Pekerjaan

• Develop and execute brand marketing strategies to enhance brand awareness and customer engagement.
• Create and manage social media content for HOKBEN’s official platforms, including Instagram, Facebook, and TikTok.
• Conduct market research and analyze consumer trends to inform marketing decisions.
• Collaborate with the design team to produce high-quality visual content for campaigns and promotions.
• Monitor and report on the performance of marketing campaigns using tools like Google Analytics.
• Organize and participate in brand events and promotions to build customer loyalty.
• Manage relationships with influencers and media partners to expand HOKBEN’s reach.
• Ensure all marketing activities align with HOKBEN’s brand guidelines and values.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in brand marketing or a similar role in the food and beverage industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of social media marketing and digital analytics tools.
• Excellent communication and interpersonal skills.
• Creative thinker with a passion for food and branding.
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator) is a plus.
• Ability to work in a fast-paced environment and meet tight deadlines.

🛠️ Keahlian

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